Ben Affleck Reportedly Made $10 Million for 30-Second Dunkin' Super Bowl Ad | AE0H9DN | 2024-02-10 13:08:01
Ben Affleck runs on Dunkin' — and he's doing it to the tune of $10 million for 30 seconds of air time.
That's what Dunkin' reportedly gave Affleck to seem in last yr's Super Bowl business, by which he worked the drive-thru for the 30-second spot. It appears to have paid off, as Dunkin' says it bought more donuts the day after the 2023 Super Bowl than another day in its history. It was also the first time Dunkin' had ever run an advert in the course of the huge recreation.
"We ran [the ad] once and received 7 billion media impressions, and it sort of kickstarted the yr," Dunkin' president Scott Murphy just lately advised Entrepreneur. "The model is simply within the conversation. It just actually feels within the material of issues now."
Shortly after the ad ran, Affleck, 51, turned an official Dunkin' spokesperson.
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The Oscar winner needed to do extra than simply appear in the advert to take residence his hefty paycheck, nevertheless. Affleck was a part of the artistic design of the ad, and Artists Fairness, the production firm he shares with Matt Damon, produced and directed it. Dunkin' also made a donation to his nonprofit, the Japanese Congo Initiative.
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That $10 million may be a steep worth to pay a celeb for a business, however keep in mind: That's far from the one value. Manufacturers this yr are shelling out round $7 million to say an ad spot through the Super Bowl.
While which will sound like too much, brands have typically found the worth to be value it. In response to market analysis agency Kantar, manufacturers saw a mean return of $four.60 for each dollar spent on Tremendous Bowl advertisements in 2022.
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Affleck isn't the only massive identify to rake in eight figures for a Super Bowl advert spot. In 2022, Larry David reportedly made $10 million for his notorious FTX advert.
Affleck will appear in another Dunkin' ad throughout this year's Super Bowl on Sunday, February 11. In this one, Affleck makes enjoyable of himself for his viral "bored" expression eventually yr's Grammys as he chases his dream of pop stardom.
While sporting his Dunkin' merch, sipping his espresso and digging into a box of donuts, Affleck starts recording, goes over his wardrobe and enlists Charli D'Amelio for some assist together with his dance moves. "Who is TikTok?" he asks the social media sensation.
He's come a great distance from working the drive-thru.
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